Plannio
Plannio
Plannio
Plannio
Financial Platform
Financial Platform
Financial Platform
Services:
Services:
Services:
Naming and Visual Identity
Naming and Visual Identity
Naming and Visual Identity
Local:
Local:
Local:
Telemarco Borba - PR
Telemarco Borba - PR
Telemarco Borba - PR
Date:
Date:
Date:
June, 2022
June, 2022
June, 2022
Direction:
Direction:
Direction:
Lucas Massaneiro
Lucas Massaneiro
Lucas Massaneiro
About
About
About
About
Strategy
Strategy
Strategy
Strategy
Lucas Massaneiro
Lucas Massaneiro
Design
Design
Design
Design
Lucas Massaneiro
Lucas Massaneiro
UX/UI
UX/UI
UX/UI
UX/UI
Adriel Colaço
Adriel Colaço
Motion
Motion
Motion
Motion
Alison Borba
Alison Borba
Plannio is a digital financial management platform aimed at serving small and medium entrepreneurs, providing a better future by helping them manage their businesses through intuitive and accessible tools.
The entire creative process was guided by the brand's main attributes, implying a modern, cheerful, digital, and reliable identity. The project's inception began with the creation of the brand name, which should carry not only its attributes but also be easy to pronounce and remember by the target audience.
The color palette was designed to reinforce the trust and stability that the brand intends to evoke in its communication. The different shades of green add freshness and prosperity, essential attributes for a brand that promotes financial growth. Neutral tones, such as gray and white, were integrated to balance and ensure a modern and digital appearance, favoring readability and sophistication.
Just like the entire visual identity, the Plannio symbol was designed to be visually simple but loaded with meaning. It combines elements that refer to a wallet and the letter 'P', the brand's initial. The composition uses geometric lines and rounded shapes, providing modernity and accessibility. The final design creates a striking and versatile icon, ideal for digital and print applications, highlighting the brand's unique identity at all touchpoints.
Plannio is a digital financial management platform aimed at serving small and medium entrepreneurs, providing a better future by helping them manage their businesses through intuitive and accessible tools.
The entire creative process was guided by the brand's main attributes, implying a modern, cheerful, digital, and reliable identity. The project's inception began with the creation of the brand name, which should carry not only its attributes but also be easy to pronounce and remember by the target audience.
The color palette was designed to reinforce the trust and stability that the brand intends to evoke in its communication. The different shades of green add freshness and prosperity, essential attributes for a brand that promotes financial growth. Neutral tones, such as gray and white, were integrated to balance and ensure a modern and digital appearance, favoring readability and sophistication.
Just like the entire visual identity, the Plannio symbol was designed to be visually simple but loaded with meaning. It combines elements that refer to a wallet and the letter 'P', the brand's initial. The composition uses geometric lines and rounded shapes, providing modernity and accessibility. The final design creates a striking and versatile icon, ideal for digital and print applications, highlighting the brand's unique identity at all touchpoints.
Let's make your brand stronger?
Let's make your brand stronger?
Discover how the studio's consulting can help
your business grow and earn more
Discover how the studio's consulting can help
your business grow and earn more
Discover how the studio's consulting can help
your business grow and earn more
Discover how the studio's consulting can help
your business grow and earn more