Loggic

Software and digital products

Services:

Strategy and Visual Identity

Local:

Curitiba - PR

Data:

January, 2024

Direction:

Lucas Massaneiro

About

Strategy

Lucas Massaneiro

Design

Lucas Massaneiro

Motion

Alison Borba

Loggic is a technology company focused on the development of digital products through software and programming, with the main objective of expanding the variety of products and building a brand that encompasses all of them, allowing it to operate and develop solutions in different segments.

Through innovative platforms and software, the brand embraces the transformative potential of technology and has the mission to create solutions that not only meet but exceed personal and professional challenges, optimizing productivity and enabling its users to achieve their goals much more quickly.

In the immersion, it was possible to highlight the desire to always be ahead of new technologies, exploring and incorporating disruptive tools. Therefore, through the brand strategy, we defined a positioning driven by the transformative potential of technology, reflecting the brand's mission to develop solutions that go beyond the basic perception of software and programming and emphasize trust, security, and high performance.

In its verbal and visual communication, we defined that it was important to consider the main mission of inviting its users to embark on this journey, where each experience gives a new step towards a tomorrow that is increasingly connected, increasingly Loggic.

Loggic is a technology company focused on the development of digital products through software and programming that aims to expand the variety of products and build a brand that encompasses all of them, allowing it to operate and develop solutions in different segments.

During the immersion, it was possible to highlight the desire to always be ahead of new technologies, exploring and incorporating disruptive tools. Therefore, through the brand strategy, we defined a positioning driven by the transformative potential of technology, reflecting the brand's mission to develop solutions that go beyond the basic perception of software and programming and emphasize trust, security, and high performance.

In its verbal and visual communication, we defined that it was important to consider the main mission of inviting its users to embark on this journey, where each experience provides a new step towards a more connected tomorrow, increasingly Loggic.