Candle Stone

Aromatic Candles

Services:

Strategy, Visual Identity, and Packaging

Locale:

São Paulo-SP

Date:

May, 2024

Direction:

Lucas Massaneiro

About

Strategy

Lucas Massaneiro

Design

Lucas Massaneiro

Packaging

Lucas Massaneiro

Candle Stone is an aromatic candle brand that stands out for its artisanal production with natural inputs and online sales, using e-commerce, social networks and other digital tools. The brand's purpose is to transform houses into real homes, providing lightness and comfort to environments.

Candle Stone's main objective is to establish itself in the market, gaining engaged customers who are loyal to the quality of its products. This solid foundation will allow the brand to expand its reach, diversify its catalog and develop personalized projects, in addition to establishing exclusive partnerships with other companies, creating business opportunities and reinforcing its presence in the sector.

The brand's entire strategy was built to create a close connection with customers, always offering a unique sensorial experience. The brand's communication reflects its soft and delicate aromas, ensuring moments of harmony and well-being in each interaction.

In the construction of the symbol, as well as the typographic selection, we followed the main attributes and values that the brand defends, in addition to its main purpose since the company was founded; bring more light and comfort to environments. Based on these guidelines, we combined the light beam, candle wick and brand initial into a single graphic element.

Candle Stone is a brand of scented candles that combines artisanal production with natural inputs and online sales through e-commerce, social media, and other digital platforms. Its purpose is to transform houses into homes, bringing lightness and comfort to the environments.

With a focus on consolidating in the market, the brand seeks to win loyal customers to the quality of its products. This growth will allow expanding the catalog, developing personalized projects, and establishing exclusive partnerships, strengthening its presence in the sector.

The identity of Candle Stone reflects its values of warmth and well-being, with sensory communication inspired by soft aromas. Its graphic symbol unites a beam of light, candle wick, and the brand's initial, translating its essence of bringing light and comfort to homes.